Digital marketing and analytics


Eligibility: Any sales and marketing professional

Duration: 65 hrs


Course Summary

Digital marketing is one of the emerging trends. Here people can sell their product or services in a digital platform. Selling goods is not an easy task so organization need to prepare a proper strategy for the same. Here we design this course to develop sales and market professionals to achieve the organization growth in a digital platform.

Why Should you learn Digital marketing and analytics:

·        Increase ROI, customer lifetime value and firm profitability aligned with business goals.

·        Plan and implement search engine and social media campaigns in simulated environments.

·        Leverage insights from the digital marketing funnel to reach customers and enhance engagement.

·        Maximise reach, engagement and conversions with optimised paid campaigns.

·        Measure, analyse and optimise campaigns using in-demand metrics and best practices.

·        Build frameworks for the successful planning and execution of campaign strategies.

Course Content:

·        Definition and growth/Benefit of Digital marketing.

·        Traditional Marketing VS Digital marketing.

·        Marketing crisis.

·        Product/Service positioning.

·        4P’s of marketing and digital marketing.

·        Long tail effect and creating the value.

·        Consumer behaviour in digital platform.

·        Availability of information and easy decision making.

·        Peer influence.

·        Customer networking and use in digital marketing.

·        Customer perception and segmentation.

·        Digital marketing funnel strategy.

·        Engaging customer at digital platform.

·        Strategies for ad campaign (paid and unpaid),

·        Email Display and Social marketing advertisement.

·        Strategies for successful campaign.

·        Evolution metrics.

·        Google analytics.

·        Data analysis tools to substantiate the report.

·         ROI analysis.

·        Digital marketing strategy and analysis.

·        Defining Target audience.

·        Competitor analysis.

·        Post campaign analysis.

·        Emerging technology for digital marketing.

Intec and advantage from the course :